Effective Web Presence Solutions for Enhancing e-Fashion Customers’ Satisfaction (2020, academic article)
Abstract: Technology has been changing the way companies interact with their customers, this trend being emphasized during the COVID-19 pandemic. Traditional advertising tools are complemented or replaced by new marketing techniques, and companies are aiming to improve their reach by leveraging social media or the influencer trend. E-commerce makes it possible to browse and compare […]
Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices (2020, academic article)
Abstract Although innovating in the physical stores has become a challenge for retailers, previous studies provided insights based primarily on consumers’ and employees’ acceptance of technology, with limited attention towards specific practices for successful adopting innovations. Starting from a qualitative analysis of pioneering strategies adopted by a sample of 50 retailers in the Dutch market, […]
Untangling knowledge fields and knowledge dynamics within the decision-making process (2020, academic article)
Abstract The study advances novel insights into the significant positive influences of various knowledge fields on KD on the DM process within real-life business environments. Even though rational knowledge exerts a noteworthy effect on DM, its influence is exceeded by the KD, which proves that integrating emotional and spiritual knowledge in the decisional equation may […]
Shopping for Gen Z is made mostly for diversity, lifestyle and comfort
When it comes to shopping, price is the most important reason to buy. Hence, no surprise that Shein’s on top of the list. Just a short reminder: TikTok (Bytedance) and Shein are the top two Chinese stars, both with valuations of +100bn USD. In a recent survey with my students I discovered that 80% of […]
Companies should serve all generations
Companies should serve all generations and that means pursuing an omnichannel strategy. The World Travel and Tourism Council mentioned that global tourism represented 6% of the total GDP in 2021 and has room to increase considering the 10% level reached before the pandemic. Among Gen Z, the top reasons for choosing a travel destination are […]
Entire industries are changing in front of our eyes
I saw recently in a company exactly this invisible wall. One can say “wo what? It’s just gaming…”. Well, not really. There are 3 bn gamers out there and only 300m hardcore (ie. own a console etc). How about earning some money while playing? A totally different shift in strategy, right? Roblox is at the […]
If you don’t communicate in memes, you don’t exist… at least for Gen Z
Generation Z started to join the workplace and understanding how they communicate is crucial. But why is that so important? Well, communicating in memes creates a bond, a sense of community based on…laughing together. Companies realised that pretty fast and now their memes published on Social Media are becoming a powerful marketing tool. If you […]
Gen Z vs Millenial communication apps
Gen Z employees (77%) prefer flexible work policies, according to LinkedIn Market Research. Gen Z (born between ‘95 and ‘10), just like all other generations, miss in-person face-to-face connection but they have adapted by incorporating a series of apps. The game rules are the same: if you are not present on those apps, you are […]
Most of Twitter’s costs are personnel costs; hence the layoffs fiasco
According to the recent quarterly filings at SEC for the period ending on 30th June and what happened in the meantime Twitter might be already on profit. So, the workforce was cut in half (ie. 3750 from 7500; probably the layoffs will continue). Now, looking at the costs categories, we can make some […]
Zoom has an email & calendar now
Zoom has an email & calendar now. Finally, 3 years later: Today at Zoomtopia, we announced the next step in our platform evolution, the beta of new productivity tools: Zoom Mail and Calendar Clients and Zoom Mail and Calendar Services. When I saw this announcement, it came to my mind the MS Teams adoption below. […]