I saw recently in a company exactly this invisible wall. One can say “wo what? It’s just gaming…”. Well, not really.
There are 3 bn gamers out there and only 300m hardcore (ie. own a console etc). How about earning some money while playing? A totally different shift in strategy, right? Roblox is at the front of this new business model.
Millenials vs Gen Z
“Play to earn” economy is here to stay. Roblox developers and creators earned over $500m in Robux, its digital currency, during 2021 which represents more than 50% YoY. By buying Robux you can purchase upgrades for your avatar or buy special abilities in experiences. (the in-game economy is 60bn USD, btw)
What TikTok did to Facebook, and what Shopify did to Amazon, will Roblox do to the traditional gaming industry.
Roblox pays out around one-third of its earnings to its creators, but in exchange receives a vast library of material and a strong marketing engine, since producers and users naturally share their experiences. 79% of Roblox’s 865 full-time workers are engineers, making it a more technologically focused corporation than Apple, Netflix, or Google.