Generation Z started to join the workplace and understanding how they communicate is crucial. But why is that so important? Well, communicating in memes creates a bond, a sense of community based on…laughing together.
Companies realised that pretty fast and now their memes published on Social Media are becoming a powerful marketing tool.
If you don’t communicate in memes, you don’t exist…at least for Gen Z, but there is a famous quote from P. Drucker:
We must change! (we = Millennials, Gen X, Baby Boomers etc)