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Will Apple change prices starting iPhone 15?

iPhone price evolution (US unlocked)

Let’s finish the “Apple week” with an annual snapshot from Horace Dediu. According to graph bellow Apple sells 26 iPhone models: < $700: 6 models $700 to $1000: 12 > $1000: 8   Source: Horace Dediu   Although is clear that product density is moving to the upper limit, Horace implied that iPhone 15 will […]

Apple: “Emergency SOS” and “Crash Detection” safety features

iPhone 14 Pro marketing

From lifestyle to health & sports and then to safety. At the “Far Out” event Apple highlighted the fact that you can trust the company’s products for your own safety: “Emergency SOS” or “Crash Detection”. The latter was a service offered as a premium by some car companies (ie. BMW) The marketing campaign started at […]

Apple is introducing Apple Watch Ultra

Apple Watch Ultra product

It is clear by now that all Apple products will have a “Pro” version, but after seeing the last night presentation I realised three things: 1) The Pro version will be mainly bought by those going daily to Canary Wharf, La Défense or….Pipera 🙃 2) The watch is also Apple’s take on Garmin & co. […]

Apple is introducing “Dynamic Island” on iPhone 14 Pro

When it started, Apple leveraged their competitive advantage on hardware, then in late ’90s – early ’00s on software and in the last years back on hardware again (from chips to industrial design) I am pleased to see their progress on software by using the “dynamic island” as an interactive UI element, hence transforming one […]