Let’s finish the “Apple week” with an annual snapshot from Horace Dediu.
According to graph bellow Apple sells 26 iPhone models:
< $700: 6 models
$700 to $1000: 12
> $1000: 8
Source: Horace Dediu
Although is clear that product density is moving to the upper limit, Horace implied that iPhone 15 will have the same price as iPhone 14. Here I remain skeptical for reasons I outlined in yesterday’s post, but given the company’s cash stockpile nothing is impossible.
We’ll see what strategy Apple will pursue.