Will Apple change prices starting iPhone 15?

September 11, 2022
< 1 minute

Strategy | Business Models | Tech

Let’s finish the “Apple week” with an annual snapshot from Horace Dediu.

According to graph bellow Apple sells 26 iPhone models:
< $700: 6 models
$700 to $1000: 12
> $1000: 8


iPhone price evolution (US unlocked) - Apple

Source: Horace Dediu


Although is clear that product density is moving to the upper limit, Horace implied that iPhone 15 will have the same price as iPhone 14. Here I remain skeptical for reasons I outlined in yesterday’s post, but given the company’s cash stockpile nothing is impossible.

We’ll see what strategy Apple will pursue.

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