Apple is introducing Apple Watch Ultra

September 10, 2022
< 1 minute

By Sorin Anagnoste

Strategy | Business Models | Tech

It is clear by now that all Apple products will have a “Pro” version, but after seeing the last night presentation I realised three things:

1) The Pro version will be mainly bought by those going daily to Canary Wharf, La Défense or….Pipera ?
2) The watch is also Apple’s take on Garmin & co. (still a few years behind them in some categories)
3) The focus on the normal one (Watch 8) has switched to health: “The future of health is on your wrist”

In conclusion, Apple will still make a ton of money.


Apple Watch Ultra product

Souce: Apple


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