When it started, Apple leveraged their competitive advantage on hardware, then in late ’90s – early ’00s on software and in the last years back on hardware again (from chips to industrial design)
I am pleased to see their progress on software by using the “dynamic island” as an interactive UI element, hence transforming one hardware problem into a useful software element.
There is an art to sell a bug as a feature and Apple is the best positioned to do exactly that.
Discover posts:
Who killed the metaverse? I’d say that it didn’t have the chance to take off. Instead, LLMs (Chat GPT & co) and top Chinese apps are the new winners. Temu was the most downloaded app in the USA, Shein will have a $100 bn market valuation and TikTok will reach (...)
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From lifestyle to health & sports and then to safety. At the “Far Out” event Apple highlighted the fact that you can trust the company’s products for your own safety: “Emergency SOS” or “Crash Detection”. The latter was a service offered as a premium by some car companies (ie. BMW) (...)
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