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Apple is introducing "Dynamic Island" on iPhone 14 Pro

September 10, 2022
< 1 minute

Strategy | Business Models | Tech

When it started, Apple leveraged their competitive advantage on hardware, then in late ’90s – early ’00s on software and in the last years back on hardware again (from chips to industrial design)

I am pleased to see their progress on software by using the “dynamic island” as an interactive UI element, hence transforming one hardware problem into a useful software element.

There is an art to sell a bug as a feature and Apple is the best positioned to do exactly that.

 


 

Source: Apple

 

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