Ship a great product and then improve it and pivot as many times as necessary

September 10, 2022
< 1 minute

By Sorin Anagnoste

Strategy | Business Models | Tech

Rule no 1: Don’t ship experiments
Rule no 2: Don’t forget rule number 1
Rule no 3: Pivot as many times as necessary in order to cross the chasm.

I was in the US when the 1st iPhone was launched and I remember it was such a frenzy. All the people waiting in long lines, people in the stores cheering and clapping…quite surreal experience.

Looking at the graph below it’s clear that Blackberry had all the time and resources necessary to pivot for real. They did, but too late and with floppy products.


iPod and IPhone sales (in millions)


Discover posts:

Apple's Arcade revenue

Apple Arcade revenue

  The gaming market is traditionally dominated by companies with a rich tradition. Even companies that are considered new, such as Roblox or Unity, were launched in 2004, respectively 2005. Slowly, but surely, new players are disrupting this market too. All eyes are on the mobile market.

Read more