Rule no 1: Don’t ship experiments
Rule no 2: Don’t forget rule number 1
Rule no 3: Pivot as many times as necessary in order to cross the chasm.
I was in the US when the 1st iPhone was launched and I remember it was such a frenzy. All the people waiting in long lines, people in the stores cheering and clapping…quite surreal experience.
Looking at the graph below it’s clear that Blackberry had all the time and resources necessary to pivot for real. They did, but too late and with floppy products.