El Pais: “Starbucks of the future: More food, cold drinks and blockchain”.
Well, someone figured it out that since the stores are already there why not having also (more) food? This reminded me of McDonalds who ignored the “breakfast” and now this accounts to 25% of their total revenue.
Software eats the… latte? It seems so: “We’re reinventing the company, but we’re not reinventing what we do. We’re just reinventing how we do it,” —- 25% of the orders come through the app and 50% of the business orders are to-go.
Like I said in other posts, I’m short on crypto, but long on blockchain. With NFTs you can create communities and reward them accordingly. That’s why Starbucks is creating Odyssey – a program “designed to allow customers to both earn and purchase digital assets that unlock exclusive experiences and rewards.”
These aforementioned activities also mean a redesign of the stores. The process of making Iced White Chocolate Mocha involves multiple machines and a large number of operations.
Automation will play a key role in the future of Starbucks. Just like in any other business.