onStrategy

Apple Vision Pro launching on February 2nd.

Vision Pro

Apple Vision Pro is launching on February 2nd! ???? Some take on the product and Apple’s strategy: 1/ Patience pays off: Did you know that, on average, it takes 5 years for any Apple product to take off truly? The meticulous attention to detail and relentless pursuit of perfection are about to pay off with […]

The Magnificent 7: Navigating the extraordinary growth of titans

S&P vs. the magnificent 7

Introduction In the modern digital era, where innovation meets capital, a group of titans have risen, asserting their dominance not just in their respective industries but in the global marketplace. 2023 was no ordinary year for the S&P 500, but amidst its constellation of companies, seven stars shone brighter than the rest. Apple, Microsoft, Amazon, […]

Apple’s new era: incremental innovation

Apple-iPhone-15-Pro-lineup-hero-230912_Full-Bleed-Image.jpg.xlarge

Source: Apple So, the most anticipated event of the year was…okaish. I mean, no surprises. Here is what drew my attention: 1/ Carbon neutral targets will be achieved completely by 2030; knowing Apple my estimation is that the target could have been easily by 2025. 2/ The pro models are going in an interesting direction: […]

on Vision PRO

Source: Scott Galloway Apple vs. its critics Will Apple’s Vision Pro be a flop? Two weeks after the launch, Apple’s critics started to raise their voices: “Vision Pro will be a flop”. Their reasons seem valid when you hear them: 1/ All the showcases were with persons alone or sitting 2/ Tim Cook never tried […]