onStrategy

Apple's new era: incremental innovation

September 13, 2023
< 1 minute

Strategy | Business Models | Tech

Apple-iPhone-15-Pro-lineup-hero-230912_Full-Bleed-Image.jpg.xlarge

Source: Apple


So, the most anticipated event of the year was…okaish. I mean, no surprises.
Here is what drew my attention:

1/ Carbon neutral targets will be achieved completely by 2030; knowing Apple my estimation is that the target could have been easily by 2025.
2/ The pro models are going in an interesting direction: being really PRO. (hence the price increase for the Max)
3/ Who needs a 48MP camera to post on Instagram?
4/ Knowledge and capabilities sharing between products: action button from the Ultra Watch, cord from the Mac, and so on.
5/ The ongoing differentiation for Apple products is and will be done mainly through software: double tap for the Watch 9 is going to be extremely useful.
6/ The product videos were also a reminder nobody in the industry can match the quality of Apple’s hardware…unfortunately.
7/ The gamers will probably love the new chip.

This launch is also a confirmation of an era that is defined by incremental updates.

So, the real question is: when will Apple launch the iPhone Ultra?

Discover posts:

the Rolex Market Index apr-oct 2022

Based on The Rolex Market Index, a recession is around the corner

The Rolex Market Index is an indicator of the financial performance of 30 Rolex watches on the secondhand market. They also show the overall image of the world economy. Beside IMF, EU and other institutions this is a reliably index that says one thing: a recession is around the corner; (...)

Read more