Apple's new era: incremental innovation

September 13, 2023
< 1 minute

By Sorin Anagnoste

Strategy | Business Models | Tech


Source: Apple

So, the most anticipated event of the year was…okaish. I mean, no surprises.
Here is what drew my attention:

1/ Carbon neutral targets will be achieved completely by 2030; knowing Apple my estimation is that the target could have been easily by 2025.
2/ The pro models are going in an interesting direction: being really PRO. (hence the price increase for the Max)
3/ Who needs a 48MP camera to post on Instagram?
4/ Knowledge and capabilities sharing between products: action button from the Ultra Watch, cord from the Mac, and so on.
5/ The ongoing differentiation for Apple products is and will be done mainly through software: double tap for the Watch 9 is going to be extremely useful.
6/ The product videos were also a reminder nobody in the industry can match the quality of Apple’s hardware…unfortunately.
7/ The gamers will probably love the new chip.

This launch is also a confirmation of an era that is defined by incremental updates.

So, the real question is: when will Apple launch the iPhone Ultra?

Discover posts:

Threads and ‘The cold problem’

Threads and ‘The cold problem’

It has been a crazy week for both Meta and Twitter. My impression is that this ‘fight’ started back 10 years ago: “Twitter is such as mess — it’s as if they drove a clown car to a gold mine and fell in.” – Mark Zuckerberg, 2013 …fast forward on (...)

Read more
Netflix's business model

Netflix’s business model

Source: Netflix With the year-end reporting season, I took a look at Netflix’s financials. (btw, they are the only large streaming movie platform that’s profitable) So, I have reached the following conclusions: 1/ They are trying to be like a music label…by building their own catalog (+$100 bn spent in (...)

Read more