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Apple Vision Pro launching on February 2nd.

January 12, 2024
2 minutes

Strategy | Business Models | Tech

Vision Pro
Source: Snip of a post by Tim Cook on X

Apple Vision Pro is launching on February 2nd! ????

Some take on the product and Apple’s strategy:
1/ Patience pays off: Did you know that, on average, it takes 5 years for any Apple product to take off truly? The meticulous attention to detail and relentless pursuit of perfection are about to pay off with the Apple Vision Pro.

2/ Iteration and Pivoting: The journey to mass adoption involves multiple iterations and strategic pivots. Apple’s commitment to refinement ensures that each version brings us closer to a seamless and extraordinary user experience. The company doesn’t ship MPVs.

3/ Price Evolution: I anticipate a significant price drop in subsequent models, possibly even an “Air” version. Apple’s history shows that as technology matures, accessibility increases – making innovation available to a broader audience.

4/ Static positioning: While the current model may require static positioning, watch for future updates. Apple is known for pushing boundaries, and advancements in spatial computing could enhance the device’s flexibility.

5/ Productivity & Spatial Computing: The Apple Vision Pro is clearly positioned for productivity, but the integration of spatial computing is a game-changer. Imagine the possibilities as the device seamlessly integrates into your daily tasks, creating a more immersive and efficient work environment.

6/ The future of wearable tech: My perspective is that, combined with Siri powered by AI (like ChatGPT), these glasses will become the perfect platform for a frictionless world. Imagine a world where technology understands and responds to your needs effortlessly. I wrote about it here.

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