Good strategy is elegant, precise, and unmistakably actionable. It identifies the critical problems, focuses energy where it matters most, and commits to coherent, deliberate action. Like a scalpel, it cuts away distractions and aligns effort to impact.
Bad strategy? It’s noise masquerading as substance. It’s a wish list of aspirations, draped in jargon, and devoid of decisions. It’s broad, aimless goals that no one owns and fluffy statements that achieve nothing.
A bad strategy wastes time on everything, while a good one chooses wisely what not to do.
Remember, clarity is power. In strategy, saying “no” often creates the loudest “yes.”
