Starbucks is going through transformational changes

February 14, 2023
< 1 minute

By Sorin Anagnoste

Strategy | Business Models | Tech

Starbucks Q4 2022 quarterly results Source: The Economy App; Starbucks’s Quarterly results (Q4 2022)[/caption]

With 36k stores worldwide Starbucks has multiple challenges:

  1. As can be seen from the graphic, food is still underrepresented. What happens in a Starbucks after 16.00 PM? Nothing much…and that’s a problem.
  2. The future of restaurants is to go. LINK
  3. The most ordered drinks take more than 3 minutes to be prepared and involve a number of actions and machinery. A total redesign is under way, but should happen much faster. LINK
  4. Communities are crucial and entertaining and rewarding them is a new skill that Starbuck should continue excelling at
  5. A new CEO is underway to take the lead. LINK

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