When it started, Apple leveraged their competitive advantage on hardware, then in late ’90s – early ’00s on software and in the last years back on hardware again (from chips to industrial design)
I am pleased to see their progress on software by using the “dynamic island” as an interactive UI element, hence transforming one hardware problem into a useful software element.
There is an art to sell a bug as a feature and Apple is the best positioned to do exactly that.
Source: Apple
