onStrategy

Renault wants to ditch their ICEs cars (ie. internal combustion engine) in order to focus on EVs

October 10, 2022
< 1 minute

Strategy | Business Models | Tech

Renault wants to ditch their ICEs cars (ie. internal combustion engine) in order to focus on EVs. They are in discussions to sell their Dacia plant from Mioveni to Geely (Chinese company, owner of Volvo), but keeping the “Dacia” brand.

In Romania Dacia employs around 14k employees, but with suppliers that amount reaches 100k.

I’ve said in other posts, but is always good to mention it again:
1/ EV cars have 10x less components than ICEs
2/ The focus on EVs moves towards scale, design & distribution. Easier said than done because most of these require a total new skill set.

in H1 2022 Dacia sold 5,9% more cars compared to 2021, being a “cash cow” for Renault.

 


New car registrations EU-27 H1-2022 B-segment

Sources: Jato, Dacia, Reuters, Profit.ro


 

Discover posts:

Gen Z loves talking in memes

If you don’t communicate in memes, you don’t exist… at least for Gen Z

Generation Z started to join the workplace and understanding how they communicate is crucial. But why is that so important? Well, communicating in memes creates a bond, a sense of community based on…laughing together. Companies realised that pretty fast and now their memes published on Social Media are becoming a (...)

Read more

“Sustainable sourced cocoa”: Nestlé, well done!

“Sustainable sourced cocoa” – there is no secret that consumers are paying more and more attention to the ethics behind the products and services they use. In this regard, Everlane was visionary and Ethereum just practical. Nestlé, well done! Now apply this product strategy all over the world and then (...)

Read more