onStrategy

The inner ring is a trap

  One thing I realized quite early in life is that status is a costume. It looks shiny. It sounds important. But it wears thin, fast. One day you’re in the A-class office and the next day the room has moved and you weren’t invited. That’s the inner ring fallacy, ie. the belief that belonging […]

on the long-term

“Long-term strategy” is basically accrual accounting for vibes. Weekly progress is cash flow. You can carry your plan at cost for years, but the market prefers marks. If nothing is shipped this week, you’re holding a Level-3 asset: unobservable inputs, mostly hope. Boards love five-year slides, but the reality loves Tuesday releases. Close the books […]

Pay the full price

Principle: Pay the full price  If your friend launches something, don’t ask for a discount. Be the first to buy. Be the loudest to share. Be the reason they get traction. Support isn’t saying “let me know if you need anything”. Support is paying full price without blinking, because you are not just buying a […]

If you hate Mondays, something’s broken

  Mondays are not the enemy. They’re just a mirror. A brutal, honest reflection of the life you’ve built…or tolerated. If Sunday night feels like dread and Monday morning hits like a punch, maybe the problem isn’t the day. Maybe it’s the project, the team, the job, or the dream that was never really yours. […]

Strategy in mud, not stone

In a world that moves like a river, why build your strategy out of stone? Leaders love certainty. Investors crave confidence. And powerpoint loves a five-year plan with bulletproof logic. But the best strategies? They’re sketched in pencil. Etched in mud. Solid enough to hold shape. Soft enough to reshape. So, yes, strategy is an […]

A form of life extension

Doing as much as you can every day isn’t about squeezing more hours into the clock, it’s about stretching the value of those hours. Time doesn’t expand, but its meaning does. Every step taken, every small project moved forward, and every meaningful interaction is an investment in a life well-lived. The paradox is this: by […]