Toy story: How great companies get disrupted by seemingly insignificant innovations
In 1997, Clayton Christensen introduced the world to a concept called the Innovator’s Dilemma, a phenomenal book explaining why well-managed companies often falter when faced with disruptive innovation. Christensen illustrated how incumbents, despite having abundant resources and expert management, get disrupted precisely because they’re great at serving their existing customers and, I would add, making […]