Pay the full price
Principle: Pay the full price If your friend launches something, don’t ask for a discount. Be the first to buy. Be the loudest to share. Be the reason they get traction. Support isn’t saying “let me know if you need anything”. Support is paying full price without blinking, because you are not just buying a […]
Luck has a long backstory
Aaaah yes, luck. That mysterious force that apparently shows up out of nowhere and lands on your desk like any delivery package. Except – well, no. The people who say “you were just lucky” usually weren’t there at 11:47 p.m. when you were rewriting the thing for the fifth time. Or when you shipped the […]
Knowledge and productivity compound
Two people, same baseline. One works just 10% more. Not all-nighters, just a little extra every day. One more book chapter, one more draft, one more question asked. Fast forward five years: –> The 10% one doesn’t just edge ahead, they’re on another level. –> Because effort compounds. Knowledge compounds. Reputation compounds. Most people underestimate […]
Adapting the Higher Education system to the beggining of the AI era
Context Since the launch of Chat GPT we can surely say that AI is eating the entry-level white-collar job market, and honestly, it might be even more dramatic than that sounds. Historically, entry-level jobs have been the safe, comfortable (or not) ladder stairs into adulthood. Those internships, first analyst positions, junior copywriting roles where recent […]
Don’t network, make friends
We all know that networking is weird. It’s like pretending to care about someone’s weekend just so you can maybe ask them for a favor six months later. It’s polite corporate stalking with coffee. But making friends? Totally different sport. Friends root for you even when there’s nothing in it for them. They send you […]
How to do a turnaround for a company with USD 1–10 million revenue
Congratulations! Your company cracked the $ 1 million barrier. But growth has stalled, profits are shrinking (ie. inflation, 2nd China shock, etc), and complexity is ballooning. Welcome to the toughest phase in scaling a business. Here’s your brutally practical playbook for reigniting momentum. Step 1: Face reality (again, but harder) Companies at $1 – 10 […]
Think in Writing
Brains are powerful. But they’re not built for storage, but for sparks. (ie. connections, jumps, chaos) That’s why the smartest move isn’t just thinking, it’s thinking in writing. Write in Google Docs. Scrawl in notebooks. Leave voice notes, mind maps, digital scribbles. The medium doesn’t matter. The act does. Because once it’s out of your […]
Invisible luxury: Goyard
If you’ve never heard of Goyard, that’s kind of the point. Goyard is what happens when luxury brands go full stealth mode: no e-commerce, no influencers, no logos (at least not ones you can name). It’s the brand for people who already own Hermès… and are now trying to disappear into a higher tax bracket […]
on Ferrari 🏎️
Their car doesn’t take you from point A to point B. It takes you from point A to a more refined, aspirational version of point A with a detour through Monza (😎), the Nürburgring, and your childhood bedroom wall (Go, Shumi! 🙏). You buy it not to commute, but to live and feel yourself alive. […]
Apple vs. AI. Aluminum vs. Algorithms
Here’s a fun thought experiment: someone shows up and says, “You can keep all your Apple stuff, or you can keep generative AI, but not both.” Okay. Well, let’s be honest. The iPhone is cool, sure. But it’s a piece of glass with some cameras and a locked-down ecosystem that gets more parental by […]