Most of what we call “work” is sorting.
Sorting signal from noise. The customers who fit from the ones who don’t. The “good enough” from the “worth it”.
The mistake is lazy sorting: choosing proxies because they’re easy to count, not because they’re true. Metrics that look scientific but measure the wrong thing. Rankings that reward conformity instead of competence.
Better sorting is leverage. It saves time, protects attention, and compounds quality.
Pick your sorting rules on purpose, before the world picks them for you.
