onStrategy

Ready to use

Taking a decision has two 'stops'

October 7, 2025
< 1 minute
Marco Kaufmann / Unsplash.com

 

Every decision has two legs:

  1. Analyze the data. Build the model, argue with yourself in comments, ask for feedback, produce a beautiful memo that you read the next day, etc.

  2. Decide. Hit “buy/sell/approve/ship”.

Analysis without a decision is accrual accounting for courage: impressive, but nobody got paid.

A decision without analysis is amateur work. Instead do this:

  • Write the decision rule before the debate.
  • Weight opinions by believability (track record + logic).
  • Decide by the deadline, not by consensus.
  • Log the decision, expected results, and reversal triggers.
  • Afterward, compare outcomes to expectations, where pain + reflection = progress.

Do this repeatedly and you build a decision-making machine that improves itself.