Apple, Perplexity, and the Mirage of Moats
The Bloomberg reports that Apple is exploring an acquisition of Perplexity AI is unsurprising in one sense and deeply revealing in another. On the surface, Apple’s acquisition of a buzzy AI startup fits the recent pattern: Microsoft acquires (sort of) OpenAI, Google leans into DeepMind and Gemini, and Amazon throws money at Anthropic… and Apple? […]