Principle: Pay the full price
If your friend launches something, don’t ask for a discount.
Be the first to buy. Be the loudest to share. Be the reason they get traction.
Support isn’t saying “let me know if you need anything”.
Support is paying full price without blinking, because you are not just buying a product. You’re voting for their courage.
You’re validating the late nights, the doubt, the leap they took.
Big brands don’t need your support.
Your people do.
So stop asking for the “friends and family” discount.
Be the friend who pays more….because you believe.
