onStrategy

Ready to use

on the long-term

September 17, 2025
< 1 minute
Philipp Katzenberger / Unsplash.com

“Long-term strategy” is basically accrual accounting for vibes.
Weekly progress is cash flow.

You can carry your plan at cost for years, but the market prefers marks.
If nothing is shipped this week, you’re holding a Level-3 asset: unobservable inputs, mostly hope.

Boards love five-year slides, but the reality loves Tuesday releases.
Close the books every Friday (ie. demo, ship, learn, repeat) and your “long-term” will take care of itself.

Bring receipts, not narratives.
Like Elon uses to ask: “What did you do this week?