We all know that networking is weird. It’s like pretending to care about someone’s weekend just so you can maybe ask them for a favor six months later. It’s polite corporate stalking with coffee.
But making friends? Totally different sport. Friends root for you even when there’s nothing in it for them. They send you weird links at 2 AM, tell you your pitch deck sucks before investors do, and show up when it’s time to launch that weird idea you cooked up in the shower.
Writing online is the cheat code here. It’s like standing on a digital hilltop with a neon sign that says, “Here’s what I care about. Come say hi if you’re into this too“. And then people do. It’s amazing.
The truth is, nobody builds big things alone. But they also don’t build them with LinkedIn randos they met once and never heard from again.
They build with people they trust. People they like.
Friends.
So if you’re about to “network”, maybe don’t.
Just hit publish instead.
