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Will Tesla remain dominant in the EV market?

October 6, 2022
< 1 minute

By Sorin Anagnoste

Strategy | Business Models | Tech

Two thirds of the MIT Sloan Management Review Strategy Forum panelists think that Tesla’s dominance will come to an end.

I agree with this conclusion, but the company will remain dominant. It’s an iPhone on wheels and last time I checked iPhones were still cool.

Ivan Png from the National University of Singapore shows that brands like BYD, BMW, and Mercedes-Benz have far outsold Tesla in Singapore in the first half of the year.

However, the base for competition will remain the same, as mentioned in other posts: scale, design and distribution (and only a few can really do it).

It’s hard to compete on software w/ Apple, Google, Tesla so probably most of the manufacturers will make partnerships for it.

 


Tesla EV marketSource: MIT Sloan Review

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