onStrategy

The productivity’s future is collaborative and on cloud

September 17, 2022
< 1 minute

By Sorin Anagnoste

Strategy | Business Models | Tech

#onStrategy

Consolidation at all costs.

Companies with weak financials are smart enough to understand where their place in the market is. Slack understood too, but only after seeing what “network effects” really means (hint! Microsoft)

The acquisition made total sense for Adobe, after previously acquiring frame.io – a cloud-based collaboration platform, mainly used by users for its video capabilities. To be clear, the cost is higher even by Adobe’s standards, but maybe they see some potential I don’t see yet.

 

Adobe to aquire Figma

Source: Figma

 

The consolidation trend will continue, because the pond is full of fish: Sketch, Canva, InVision and other productivity apps like MIRO, MURAL, Notion, Mem etc

The productivity’s future is collaborative and on cloud.

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