onStrategy

Stadia - a Google gaming service - is shutting down

October 5, 2022
< 1 minute

By Sorin Anagnoste

Strategy | Business Models | Tech

I’m not sure if each tech company has a hidden strategy like “we should be in the gaming”, but it seems this is the case.

Stadia – a Google gaming service is shutting down. Most of the people are hearing about it now for the first time. Why this failed? I have some hints:

    1. It was never a focus for Google. Once you have “ads-as-a business”, everything else falls behind. Microsoft has even a dedicated position for this (ie. VP for Games)
    2. The gaming market is not that big. I showed in a post last week. (ie. 300 – 400m)
    3. The competitive advantage was that the games were loading in 2-3 seconds. That’s it. Have they started with the tech and later added a business model layer on top? It seems so…
    4. “We will be refunding all Stadia hardware purchases made through the Google Store, and all game and add-on content purchases made through the Stadia store.” – this is a nice thing, but what we can deduct is that the cost is not that much, hence implying that not many people adhered to their platform.

 


Stadia - a Google gaming service is shutting down

Source: Google

Discover posts:

iPhone 14 Pro marketing

Apple: “Emergency SOS” and “Crash Detection” safety features

From lifestyle to health & sports and then to safety. At the “Far Out” event Apple highlighted the fact that you can trust the company’s products for your own safety: “Emergency SOS” or “Crash Detection”. The latter was a service offered as a premium by some car companies (ie. BMW) (...)

Read more
Parag Agrawal (Twitter CEO) messages with Elon Musk

What did you get done this week?

“What did you get done this week?” – Elon Musk to Parag Agrawal, Twitter’s CEO on April 9, 2022 Here is a great question that not only every CEO should ask their people, but also at a personal level. It took me years to declutter my “busy” calendar and to (...)

Read more