Microsoft - Activision Blizzard

December 11, 2022
< 1 minute

By Sorin Anagnoste

Strategy | Business Models | Tech

Microsoft - Activision Blizzard


<< The European Commission has opened an “in-depth investigation” into Microsoft’s proposed acquisition of Activision Blizzard>> (nme.com)

Activision Blizzard is the parent company of World of Warcraft, Call of Duty, Candy Crush, Diablo and many more gaming studios.

In 99% of the cases authorities go for companies in the “consumer” category, not enterprise. Nobody cared that Microsoft almost killed Slack with Teams…and the list can continue.

What Microsoft really wants is to create a bundle gaming, hence changing the business model. Say good bye to Call of Duty on Playstation in 3 years from now. (according to agreements between Sony and Microsoft)

It is incredible how people look at companies like Apple and Amazon and criticise them for monopoly & bad economic behaviour, but Microsoft is far ahead of these two in many more industries.

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