In my last #onStrategy newsletter, I also tackle the EU’s global role.
Macron was in China last week and returned with some kinky ideas: “EU should aim to be a third power, after the USA and China”. (Politico and Les Echos)
Now, I have some comments on this:
1/ Probably, it will be the fourth economy: after India
2/ Europe had a large competitive advantage for cars (with internal combustion engines). Not anymore: there is a new ground for competition when it comes to EVs: scale, design, distribution, and a new skillset (around software). In 2023 EU imported for the first time more cars from China than vice-versa (!)
3/ So, where is Europe’s current competitive advantage? Artisanship (i.e. luxury products) and top-notch machinery for the chips industry (e.g. ASML):
???? Read the entire copy here: https://lnkd.in/dF_cXP4e
