Playing is innately human.
I play with my 2-year-old š„ , but also I play online with someone from South Africa. This is the beauty of not knowing their languages, but understanding each other perfectly.
Iāve chosen gaming as a research field because it is the fastest growing form of media globally. In business, like in personal life, the fast you close the feedback loop, the better.
So, on hand you have developers & game creators and on the other hand the players.
Everything in gaming is adapted: from chips, cloud services, AI tools, ML algorithms, User interfaces etc.
Why are Netflix and TikTok expanding into gaming? Well, the more options are on their platform, the better. Not to mention a reduction in churn.
We are leaving the full commoditisation of games and the winners will be those who own the demand.
